宾得公司高层就2005PMA访谈 二
5、
PCHOME：目前的移动通信工具（比如高像素拍照手机），在拍照方面已经趋于完善，您认为这对于目前中低消费级数码相机是否会形成较大的冲击？您是如何看待这个问题？
Nowadays mobile communication tools (eg. mobile phones with high-pixels camera functions) have already become to perfect in taking photos. Do you think it will make a larger impact to the low-end and middle-end consumer digital cameras ? What is your opinion ?
Ans. Yes. We must accept the market trend and make a countermeasure by differentiation.
PENTAX：目前的确存在这个现象，我们必须接受这个市场趋势，并且做出相应的对策。
6、
PCHOME：如今的数码相机，已经完全能够满足普通人的使用需求，可以说在技术方面，数码相机已经基本趋于成熟，您觉得今后数码相机在技术方面还会取得哪些重大的突破？
Today DC is already able to meet one’s need almost perfectly. It can be said that DC has already gone to perfect basically in technology way. What do you think what great breakthrough will be on DC in technology way in the future?
Ans. Multi-function and more product differentiation.
PENTAX：多功能化，并且产品更加细分，针对不同的市场。
7、
PCHOME：贵公司在上一年度的业绩表现和市场占有率方面的表现如何？贵公司今年的计划和目标是什么？
What are Pentax’s outstanding achievement on sales and performance on market share rate during the last financial year? What is the plan and target for this year ?
Ans. Launching of Optio S4i and *ist DS. We had contributed to people in terms of convenience on the carry-around. This has been an important trend of DSC’s direction.
PENTAX：我们去年发布了Optio S4i和*istDS，市场状况非常好。今年，我们将会更加注重和加强便携相机的研发、生产和推广力度。
8、
PCHOME：贵公司如何看待逐渐庞大的中国数码影像市场？今年贵公司是否会加大在中国市场的人力和资金投入？贵公司能否透露2005年以及未来在中国市场的发展战略？
How does Pentax look on the gradually larger China digital imaging market ? Will Pentax increase the devotion on manpower and funds in China market in this year ? Could you please disclose some development strategies for China market in 2005 and future if allowed?
Ans. We think that the market will still be on an expand trend,but the growth ratio will decrease, and the diversification will go on. As the strategy, we will continue the same as the year 2004.
PENTAX：我们认为，中国的数码影像市场是不断增长的，只是增长幅度可能会有所下降，并且市场将会更加多样化。关于战略方面，我们还会延续2004年的战略。
9、
PCHOME：目前数码相机技术的不断成熟，以及数码相机市场的不断发展，造成了激烈的竞争？您是如何看待竞争的？贵公司有哪些措施来应对激烈的竞争？
These days continually mature in DC technology and development in DC market have lead to the intensive competition. What do you think of it ? What measures will be adopted to deal with the competition by Pentax ?
Ans. Getting more competitive. The measures is not yet fixed, but we feel we need to diversify more in terms of many ways.
PENTAX：我们将会使得自身更具竞争力，当然目前的竞争程度还很难量化，我们认为需要制订一些新的策略来应对。
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