宾得公司高层就2005PMA访谈 三
10、
PCHOME：2004年，我们发现有一部分数码相机产品，其设计理念已经开始有些脱离传统的摄影理念，不是强调摄影艺术，而是向多功能化或者个性化发展，强调一种新的生活方式，您是如何看待这个现象？贵公司在此方面是否有推出此类产品和倡导此类理念的打算？
During 2004, we found that some design concepts of DC products had already started to deviate from those traditional photography concepts. It is not emphasizing on photography art but became one kind of new life style, developing to multi-functions or individuation. What is your idea about this ? Will Pentax have some plan for this kind of products and spark plug this concept ?
Ans. The right direction for some brands. No plan for Pentax.
PENTAX：这可能是某些品牌所追求的方向。宾得公司目前并没有这个打算。
11、
PCHOME：作为国内注册用户最多，涵盖品牌和产品线最广泛的数码影像器材社区，PCHOME数码影像俱乐部中的会员中，使用贵公司数码相机产品的消费者，和使用其他品牌的消费者相比，在数量上存在较大差异，您如何看待这个问题？
As the digital imaging equipments community which holds the largest domestic registered users, PChome digital imaging club has the widest brands and products line up included. Among these users, there is a great difference in number between Pentax’s users and other brands’. What is your point of view ?
Ans. Pentax’s marketing activities have lagged behind in China. The situation you mentioned is simply reflecting this. We will try our best so that Pentax users in PChome digital imaging club increase.
PENTAX：过去，宾得在中国的业务起步比较晚。你描述的这个状况就已经反映出了问题。我们将会尽我们最大的努力解决这个问题，我们也有信心，PCHOME数码影像俱乐部中，使用宾得相机的用户会不断的增长。
12、
PCHOME：宾得在日前开幕的PMA2005大展上推出了银色版的*istDs,您是如何看待这款产品？它的推出，对技术和市场分别有什么意义？您对它的市场期望如何？
How do you think of the *ist Ds silver edition which showed in PMA2005 ? What do you look on this product ? What is the meaning for this product to technology and market ? What is your market expectation on it ?
Ans. About 10 years ago, the color of compact camera is black. Now, the color of compact DSC is mainly silver. In the SLR camera market, there have been some demand historically wanting silver version, which used to be a regular color of SLR camera before 1980’s. We would like to attract elder people who is familiar to silver color and some young people looking for something difference from their friends.
PENTAX：10年前，便携数码相机都是黑色的。而现在，大多数的便携相机都已经是银色的。在单反相机市场方面，从历史上来说，在上世纪80年代以前，很多用户都习惯于使用银色的相机。目前我们推出的银色版相机其实是让稍微年长的用户，能够买到让他们感觉更亲切的新款单反相机；或者让年轻的用户拥有与众不同的感觉。
13、
PCHOME：对于和媒体合作部分，贵公司是如何看待的？贵公司觉得媒体，尤其是网络媒体，对贵公司的宣传、报道，会给贵公司带来哪些影响？贵公司今后打算如何与媒体，尤其是和网络媒体之间进行合作？合作的方式和力度是怎样的？
What is your opinion on the cooperation with media ? What influence do you think will be brought to us from propagandizing, reporting for Pentax by media, especially internet media ? How will Pentax plan to make cooperation with media, especially internet media ? What about the methods and the power of strength ?
Ans. Media plays an important role that they deliver messages and information to people. Exposure on media and introduction of Pentax brand and its product on media will have a great influence on Pentax’s branding in China. We will cooperate with media in 2005 more than before. Starting from year 2005, we will lend out our product every time we launch to media for their test report and article.
PENTAX：媒体扮演了一个向消费者传递信息的重要角色。媒体的曝光度，对宾得品牌和产品的报道力度，都对宾得在中国的品牌形象起到了巨大的影响作用。在2005年，我们将会加大和媒体的合作力度，及时提供给媒体相关的信息和产品来报道。
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